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5 articles
We bought twelve tubs of supermarket sprinkles, sugar strands and hundreds-and-thousands, hid the packaging and let a family of four judge them on crunch, colour bleed, waxiness and value. The cheap ones were not all bad, the posh ones were not all good, and one tub was described as crayon dandruff. Here is what actually belongs on your 99.
The ice-cream sandwich is the freezer aisle's most overlooked citizen, so we bought twelve own-brand versions, coded them with a marker pen and let a family of four argue about wafer texture for an entire wet Saturday. There is a clear winner, a 30p hero and one sandwich that should legally be kept away from car seats.
We put UK vegan ice creams through a proper family stress test: texture straight from the freezer, melt speed on a cone, and the brutal honesty of a fussy eight-year-old. Here is what held its shape, what slumped, and how to serve dairy-free dessert night without a sad puddle.
We hid the labels, grabbed the spoons and blind-tasted 12 supermarket own-brand vanilla ice creams from UK shops. Here is the creamy, the icy and the tub that deserves a permanent place in your freezer for 2026.
Mince pie cones, Christmas pudding scoops and enough gingerbread swirl to fill a sleigh: we put the 2026 supermarket festive freezer aisle through a family taste test. Here is what deserves your Christmas freezer space, what is pure novelty, and what to serve with the leftovers.